Design / Art Direction
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Tom Ford needed an integrated campaign promoting new lipsticks on Vogue.com. The advertorial consisted of an online piece which was highlighted on the website for one month. The client wanted something provocative and sexy. I created a series of advertorials, banners and emails to engage the users and drive sales to the website and increase traffic and awareness of the brand with an editorial design.
Design / Art Direction
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A collection of postcard invitations for a Getty Images London gallery event called Gather. Creatives are asked to come together to take the audience through their work. Here they talk about what motivates and drives them.
Design / Art Direction / Web
Based in West London, By Walid is a fashion brand that uses historical textlies. Looking for revamp of their old website with a fresh new look and feel. The site is now e-commerce and showcases the new collections - designed and built in Squarespace.
Design / Branding / Art Direction / Photography
Studio Alma is a small boutique design studio run by me, helping small businesses and women.
A series of mock ups for the Knight Frank 2017 Look Book. The client wanted a minimal but 'fashionista' approach to the design.
Design
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Bali Vegan Festival is an annual event held in Ubud, Bali. In 2017 I travelled for a year through India, Andaman Islands, Phillipines and ended up living in Bali and worked for Down To Earth as a designer whilst I travelled.
The festivals aim is to showcase and highlight all things vegan. It runs for one weekend in October each year and runs various events including yoga, music, dancing, lectures but above all - its all about food.
I designed all of the marketing material for the event from tickets and tshirts to the festival magazine.
Design / UI Design
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I was hired at Not On The High Street as the UI designer to create a series of templates for use in an online hub called 'Gifted' using monthly magazine content and presenting it to the online audience.
I created these series of templates to be used and updates via the internal CMS by editors and designers.
Design
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Website, Monthly E-zine & Pop Up Catalogue.
I worked on this project from pitch until live website. This was the first e-commerce site for Agent Provocateur. Working on the web design, printed catalogue, postcards and a monthly e-zine showcasing new lingerie ranges. I also attended the photoshoots and edited imagery.
Design / Art Direction
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Camden Creates is an annual collaborative festival of creativity for and by the businesses of Camden Town. It takes place in venues across the area, from KOKO to the independent hairdressers on the corner. It celebrates Camden’s historical association with creativity and showcases the trail-blazing work of the fashion, art, design and media companies behind the High Street. Getty Images were a part of this event and ran workshops and lectures in and around Camden.
These posters appeared throughout Camden and the London Underground to promote the event.
Design / Art Direction
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Concept development and design for an integrated campaign promoting a 'Comme des Garcons' shopping event for H&M on Regents Street on GQ.com and Vogue.com. Both campaigns used an editorial look and feel.
Both campaigns consisted of an advertorial, emailers and banner advertising. The advertorial was created so that online users could sign up to the event in advance and it also gave them a preview of the collection.
River Island - App Promo
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A short motion graphic to promote River Islands app promotion during Christmas.
Concept / Design
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Manyhood is a cloud-pharmacy and male healthcare brand. I was hired to create a social media style with templates, animated gifs plus instagram grids to promote the brand at launch and to be used ongoing by the marketing team.
https://formany.com/
Concept / Design
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A selection of still frames from the 2023 Vegan campaign for The Bodyshop. Promoting facts and figures for Instagram stories. I developed the storyboard concepts and designs through to final development.
Design
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A selection of stills and motion end frame for a cosy layering campaign in November 2022 for Kidswear, Menswear and Womenswear.
Lost Lover Boutique is a small boutique based on the Isle of Wight with an online shop selling worldwide. Working on their social branding - a project in motion - A selection of Instagram story designs for Lost Lover Boutique promoting boho fashion with a lead through to buy on the website.
These accompany promotional emails and a a monthly newsletter.
https://www.lostloverboutique.com/
Design / Art Direction
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Reportage is a collection of inspiring and iconic photojournalism by Getty Images from award-winning photographers and new emerging talent from around the world.
I was asked to design a magazine that would showcase the latest photography which was given to attendees at the 'Visa pour l'image International Festival of Photojournalism' and also an e-book that could be viewed after the event.
I worked with Nokia for over a year and here is a selection of stills ranging from banners to social for a number of phone campaigns. I worked on the concept and design through to final delivery.
Design
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A selection of storyboards for an instagram campaign for the Bodyshop highlighting haircare routines.
Design
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A selection of stills from a campaign for The Bodyshop promoting their hand creams.
A selection of still frames from a campaign for The Bodyshop promoting their Avocado product range for Instagram. I developed the storyboard concepts and the designs through to final development using their brand guidelines and adding in elements of intrigue for their customer base.
A selection of still frames from a campaign for The Bodyshop promoting their Vanilla Pumpkin product range for Instagram. I developed the storyboard concepts and the designs through to final development using their brand guidelines and adding in elements of intrigue for their customer base. Plus emails and web assets.
Design / Art Direction
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The goal of this advertorial was to showcase the new No7 lipsticks in a fun and engaging, simple way. Increasing sales and traffic to the No& site and sales by helping users pick the right shade of lipstick. The piece consisted of advertorial design, banner design and emails for the duration of the project.
Design / Art Direction / Web
A selection of stills from an advertorial for H&M for GQ.com showcasing the new mens range plus a gift card. To pull in emails and engage users.
Design / Art Direction
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Concept development and design for an integrated campaign promoting Tommy Hilfiger for Glamour magazine.
The advertorial idea was based around a quiz. The user could then run through this and find the perfect fit of jeans. It included a voucher too for each user and an overall look the styles.
Design / Web
Open Classrooms are an online platform offering classes and programmes. They need a blog re-design and I was responsible for the development of visual re-design in both the UK and France working remotely with the teams in both countries.
Design / Art Direction / Concept
Reebok wanted to promote their new range of products with a micro-site based on Glamour.com. I lead a small team to create the design and overall concept through to launch.
Concept / Design / Art Direction
Talat is a lifestyle store with a focus on gourmet pastry products. I was hired to create their new brand identity and packaging for the launch of their store in California.
I worked with Sipsmith London to create a postcard insert to send to new buyers of the limited edition gin.
Design / UI Design
I worked with a small team at Foraspace in their design studio in Farringdon working on the look and feel for the Foraspace network desk and office spaces for rent and hire that is rolling out to each site. From initial mock ups to digital assets for the development team.
Design / Art Direction
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Concept development and design for an integrated campaign promoting UGG for Glamour magazine. The advertorial promoted the new season boots. Showcasing them within a gallery with links to buy. The design sat within an editorial style.
Concept / UI Design / Branding
Lost Lover Boutique is a small shop based in the south of England. In 2019 they started their e-com store and I am responsible for the design and digital asset creation of the website and social media.
https://www.lostloverboutique.com/
Concept / Design / Artworking
I worked with Knight Frank on a campaign for the Cotswolds to promote the new team being set up there to help clients look for property in the region.
I solely worked on concepts through to final art work and delivery. Sourcing imagery and designing the final outputs for magazines, bus stops and rail sides.
Design / UI Design
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Mahi are a sauce company from London and they needed help with the re-design of their blog.
Concept / Design
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A simple design for Perrier using their iconic branding creating an invite in the form of an email for a Summer picnic with Perrier.
Concept / Design / Artworking
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A simple design for a Botanist Gin event in London. A two sided invitation using floral imagery and a delicate look and feel.
Design
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A selection of the magazine adverts I designed for Condenast promoting Condenast websites, content and online applications. Each with an editorial style. I helped source the photography and worked on the designs from concept through to final artwork.
Design
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I created this advert as one of a series that was used in a the London Fashion week booklet and online to advertise vogue.com. The books were handed to fashion clients at different shows throughout the week and promoted online.
Alongside working on the Bali Vegan Festival magazine I produced all of the merchandise from posters, schedules, tickets to Tshirts and bags.
A selection of illustrations that I created for Deliveroo and their internal blog that the riders can access.
I was asked to design a series of infographic templates for inhouse staff at Getty Images that could potentially be used again and again to highlight spikes in sales and new marketing opportunities.
wanted an identity designed for her new retail brand that offers furniture & homeware; clothing, footwear and accessories, skincare, haircare, make-up; interior design and decor services; personal and fashion styling services. I designed a logo for her that would look exclusive, classy and would appeal to men & women clients.
Greenes is an Irish family run jewellery store with in-house design, manufacturing & repair department since 1908. They specialise in diamonds, hand-made jewellery and wedding jewellery. We worked with Cru Create to a main logo, submark, and colourways. Logo & graphic brand mark application to carrier bag, mailer box, tissue paper & brand insert.
A group of small illustrations for an upcoming eco brand. Working on these with a friend of mine - a set that can be used for info-graphics, logos and on packaging.
Design / Art Direction
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Vargur Reykjavik is an Icelandic fashion label. In ancient norse mythology a Vargur is a wolf like creature an outlaw or a miscreant. In modern icelandic vargur is used to describe a strong willed mischievous person who will do whatever it takes to get their way.
A brand identity for illustrator Sacha Hale
A simple logo design for a small yoga studio based in South London. Working with the client from initial moodboard design through to the finished piece - soon to be a neon sign and merchandise.
Design / Art Direction
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Shoot Social is an online platform that finds and hires photographers. I was hired to create the new brand identity to work across both online and print.
